Join Live Gamer's Co-founder and CEO, Mitch Davis at the Business Insider's IGNITION Event as he discusses the impact of Farmville and other casual games on the games ecosystem and on housewives in particular.
What: "THE NEW DAYTIME TV: Farmville and Other Casual Games" Housewives are spending more time on online games than soap operas. What are the implications for content owners? How can gaming and virtual goods become part of the revenue structure in content creation and distribution?
Join Live Gamer's co-founder and president, Andrew Schneider at Digital Hollywood Fall on October 19th as he joins an exciting panel focused on the challenges and innovations in online games with massive communities and virtual economies.
When: Tuesday, October 19th 2010, SuperSessions 9:00 AM - 10:15 AM Track III: HGmz-5, DMny-2, APPs-4
THQ’s Company of Heroes online marketplace is now live! This is the first of many titles THQ will implement Live Gamer's flagship Elements e-commerce platform to monetize their virtual economies. Users of the game can start playing for free and then purchase COHO Cash to spend on virtual items for use in-game.
Are you attending Engage! Expo Santa Clara? if so check out Live Gamer's CTO, Bill Grosso at the Turning Players Into Profits panel. This discussion will touch on successful business models and marketing tactics to raise ARPU, user acquisition, key reporting metrics, freemium vs paid models and using promotions and content to enhance retention.
When: September 23, 2010 from 9:00 AM – 10:00 AM PST
Bill Grosso's lecture on "Taking Virtual Economies to the Next Level" at Casual Connect 2010 is now available.
Lecture Description: Virtual goods are one of the most important monetization strategies for game developers today. In this presentation, Bill goes in depth on the metrics, measurements, and merchandising secrets that developers and executives alike need to understand and master in order to run a successful virtual economy.
Electronic Arts, Inc. has selected Live Gamer to drive its global micro-transactions-based projects and accelerate the company's online gaming strategy. EA will integrate our enterprise grade Element's platform to its global IT systems to augment existing ecommerce capabilities for EA studios worldwide.