Insights and Expertise
In addition to providing best-in-class e-commerce technology, Live Gamer partners with its clients to craft go-to-market plans, virtual item strategies, virtual economy management, and consultation for ARPU optimization. With micro-transaction experience and data dating back to 2001, you have a proven partner to help you succeed.
Go-to-market Strategy for Virtual Items
A virtual item storefront cannot be simply bolted into an existing online community experience with the expectation that users will naturally start transacting. Live Gamer has helped a variety of online properties incorporate the critical elements necessary to incenting users to purchase virtual items. Live Gamer can provide an execution plan which includes required development enhancements to user experience, promotion and launch of storefronts and virtual items, merchandising strategy and pilot versus roll-out.
Virtual Economy Management
Live Gamer works closely with its clients to determine the most suitable sources and sinks of virtual currency, to understand the available levers to balance and set a virtual economy level and to optimize these based on the user experience and preferences. The typical project includes development of property-specific frameworks, methodology for testing and decision-making the key variables such as item catalog, pricing levels, earned vs. bought currency separation, and analytical support to track and interpret test results.
With the explosion of payment types it is becoming increasingly difficult to identify the payment partner set that will result in the highest monetization. Leverage on Live Gamer’s deep expertise and significant experience to identify and understand the players in the payment space and the criteria set to choose among them. Our tools offer the ability to test and optimize on the number and selection of payment partners, and to dynamically update them as market trends in different geographies change and as new payment methods become available.
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