LIVE GAMER EXPANDS MANAGEMENT TEAM |
Industry Veterans Join All-Star Management Team for Secure Virtual Trading Provider |
MARCH 5, 2008 – Live Gamer, the premier provider of a publisher-supported, secure platform for real money trading of virtual property, today announced the addition of seasoned gaming and financial industry executives to its management team.
“We couldn’t be more pleased with the leadership team we’ve assembled for Live Gamer, which includes outstanding executives from across the gaming, financial and digital entertainment industries. Together, our individual strengths and complementary expertise will help our company pave the way for secure, legitimate RMT,” said Andrew Schneider, co-founder and president of Live Gamer.
Live Gamers’ all-star management team provides a unique mix of talent that combines entertainment and financial services industry expertise with in-depth knowledge of the gaming community. Live Gamer was founded by Mitch Davis, founder of Massive Incorporated and Brash Entertainment, and Andrew Schneider, who has held executive management positions at Sony Pictures Digital, NBC and Wind-up Records. Additional executives joining the team are:
Neal Black—Vice President, Legal & Corporate Affairs, General Counsel Neal Black has represented clients in the software technology and video game industry space for nearly 10 years. As Vice President and General Counsel of Square Enix, creators of the Final Fantasy franchise, he managed the legal affairs of the company’s U.S. operations, including its subsidiary UIEvolution, a leading developer of software technology for cross-platform distribution of applications, data, and entertainment. He has also worked as an attorney for Wilson Sonsini Goodrich & Rosati, and as a litigator with the law firm of Perkins Coie.
Christopher Donahue—Senior Vice President, Marketing & Business Development Christopher Donahue is a longtime pioneer and innovator in online gaming, with a career dating to the first graphical role playing games and early online game service initiatives, which he helped deliver while at Sierra Online and the ImagiNation Network. He joins Live Gamer after six years as Group Manager of the Windows Graphics & Gaming Technologies group at Microsoft, where he led business development, marketing, and publisher integration efforts around DirectX and the Games for Windows initiative. Previous positions include leading developer relations efforts at NVIDIA Corporation and at ATI.
Sean Flynn—Advisory Board Member Sean Flynn is a 20-year veteran of building secure and scalable technology platforms. As founding CTO for Live Gamer, Sean helped design the Live Gamer Exchange and service. He will move to an advisory board role and continue as a key part member of the Live Gamer strategy team. Most recently at Massive Incorporated, he oversaw the mobile game ad serving strategy and platform. Previously, he founded and led several successful consultancy practices focused on network, desktop, and database technologies in the financial and information industries with a client roster including Microsoft, Merrill Lynch, Goldman Sachs, Moody’s Investors Services, Time/Warner, Toyota, Thomson Publishing, and many others.
Josh Kramer—Chief Technology Officer Josh Kramer joins Live Gamer from Oberon Media, where he led the deployment and operation of a highly available and secure white-label e-commerce and community web platform providing online and downloadable games to consumers around the world on behalf of major brands including MSN, Comcast, Verizon, Pogo, France Telecom, and MySpace. Previously, Josh held several management positions in the enterprise software and telecommunications industries working with enterprise software vendors Microsoft, Siebel, SAP, Lotus, and others to enable their software for use on wireless data devices, as well as deploying middleware into all major wireless carriers in the US and Canada for supporting financial services application and enterprise software on mobile devices.
Yohei Ishii—Vice President, Business Development Yohei Ishii leverages deep analytical and frontline game industry experience as a member of the business development team for Live Gamer. Most recently, as head of business development for Square Enix, Inc., publisher of the highly successful Final Fantasy and Kingdom Hearts franchises, he oversaw all new business initiatives including online, console, and mobile. He has also worked as an equity research analyst covering the video game sector for Mizuho Securities.
Monika Madrid—Senior Director, Business Development Monika Madrid comes to Live Gamer after running strategic sales and licensing for Ubisoft for seven years. While at Ubisoft, she led company- and industry-wide initiatives in product placement and downloadable games and worked with titles including Assassin’s Creed, Splinter Cell, Ghost Recon, Rainbow Six, Myst, and the Petz line of games. Previously, Madrid held PR, marketing, and business development roles with video game editorial leader IGN (then Snowball.com) and PR agency Access Communications. Monika started her career in gaming as a member of the PR team at Silicon Graphics, which created the MIPS processor for the Nintendo 64.
George Scotto—Senior Director, Customer Support George Scotto is a pioneer of customer service and quality assurance for the online gaming industry. During nine years at Sony Online Entertainment (SOE), he had worldwide operational responsibility for all support and testing activities for EverQuest, one of the original Massively Multiplayer Online Role Playing Games (MMORPG), as well as titles including EverQuest II, EQOA, PlanetSide, the Matrix Online, and Star Wars Galaxies.
Craig Telfer—Vice President, Publisher Operations Craig Telfer is one of the video game industry’s foremost authorities on the inner workings of game services integration. While running publisher integrations with Massive Incorporated, he worked closely with game engineering teams in the US, Europe, and Asia to lead more than 100 game integrations. His expertise ensures publisher account management continuity and successful integration plan execution for Live Gamer.
About Live Gamer Live Gamer is the leading provider for publisher-supported virtual item trading. The Live Gamer Exchange is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles, facilitating a safe and fair environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures. (www.livegamer.com)
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InstantAction.com Partners with Live Gamer, Inc. to Power Secure Real Money Marketplace |
| Exclusive Partnership with InstantAction.com, a new platform developed by GarageGames and IAC, Gives A New Category of Gamers Worldwide Access to the Live Gamer Exchange™ Service |
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SAN FRANCISCO, CA – FEBRUARY 26, 2008 – InstantAction, the web-based gaming platform launching in 2008 and Live Gamer, the premier provider of the publisher-supported, secure platform for real money trading of virtual property today announced an exclusive partnership to bring commerce to the live action gaming community. Terms of the partnership were not disclosed.
The Live Gamer Exchange will provide real money trading (RMT) capabilities to the InstantAction.com platform, GarageGames and IAC’s (NASDAQ: IACI) recently announced initiative to deliver web-based video games to a global audience of core gamers.
“InstantAction.com is committed to bringing the highest quality graphics and innovative game play to the web browser for gamers around the world.” said Josh Williams, CEO of GarageGames and InstantAction. “Adding the Live Gamer Exchange to our platform gives our gamers a fun, secure and fully sanctioned environment to safely trade virtual items accumulated in our games.”
Live Gamers’ introduction of a fully legitimate real money trading platform has brought virtual item trading into the mainstream. Traditionally associated with massively multiplayer online games (MMOG), real money trading represents an estimated $1.8 billion in real money exchanged annually among MMOG players and virtual world inhabitants who buy and sell the rights to in-game goods, services, and even characters. Now major media companies and entertainment brands are embracing Live Gamer as a new way for their customers to extend and enhance their game play experience.
“IAC has a compelling legacy of success in pioneering new transactional interactive businesses and is blazing the trail once again in the online games category with InstantAction.com” said Live Gamer co-founder and President, Andrew Schneider. “Live Gamer is proud to partner with InstantAction.com to ensure that its players have access to a safe and secure marketplace for real money trading on the interactive gaming network.”
Live Gamer Exchange will be available at InstantAction.com in 2008.
About Live Gamer
Live Gamer is the leading provider for publisher-supported virtual item trading. The Live Gamer Exchange is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles, facilitating a safe and fair environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures.(www.livegamer.com)
About InstantAction
InstantAction brings 3D multiplayer console-quality games to the web browser through its unique platform. It combines high-end visuals and rapid game play with social gaming, allowing players to form parties and easily move from one game to the next. InstantAction is now live and accepting registrations for early access to its private beta. The site will launch to the public in March 2008. Its initial portfolio of original games range from high-profile studios to newly discovered game development talent. InstantAction was created by GarageGames, an operating business of IAC (NASDAQ: IACI). InstantAction is located in Eugene, OR, and on the web at http://www.instantaction.com.
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Live Gamer Licenses Sony Online Entertainment’s Pioneering Station Exchange™ Technology to Create the New “Live Gamer Exchange”
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| SOE’s popular MMORPG EverQuest® II to be enabled with Live Gamer Exchange.
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| SOE - Live Gamer FAQ |
LAS VEGAS, NV – FEBRUARY 7, 2008 – Live Gamer, the premier operator of a publisher-supported marketplace for real money trading of virtual items, has entered into an agreement to utilize Sony Online Entertainment’s (SOE) Station Exchange technology, the industry’s first proven, fully legitimate platform for secure buying and selling of virtual items. The resulting new, independent service, called Live Gamer Exchange, combines the Web-based accessibility of Station Exchange with Live Gamer’s proprietary Wall-Street-developed in-game application, giving players a flexible and convenient way to access the virtual marketplace anytime, anywhere.
Live Gamer will enable Live Gamer Exchange with EverQuest II servers currently using Station Exchange. In addition, SOE and Live Gamer will work together closely to provide a smooth migration for existing EverQuest II Station Exchange users to the web-based Live Gamer Exchange service.
Sony Online Entertainment launched Station Exchange for EverQuest II players in June 2005 as an industry-first service for players to securely trade virtual game items for real money without the risk of fraud, illicit practices and poor service rampant in black market real money trading (RMT).
“Station Exchange was an enormous success for us. It quickly established trust, acceptance and viability as a real money marketplace, significantly reduced customer support calls, and offered a way to combat gold farming,” said John Smedley, president of Sony Online Entertainment. “The Live Gamer team is distinctively qualified to grow this market to its full potential. We also believe that because the Live Gamer service will be supporting other publisher’s games, it will be uniquely able to fight farming with a sanctioned secondary market service.”
“Sony Online Entertainment took a very proactive approach in addressing consumer demand for real money trading of virtual items and an important step in combating gold farming, fraud and regulatory issues by launching the Station Exchange,” said Live Gamer co-founder and president Andrew Schneider, “Live Gamer can now leverage SOE’s experience and offer an independent market-tested, secure and proven solution for gamers and the game community at large.
“We especially look forward to continuing to service the loyal EverQuest II community who has opted to use a safe and secure solution for real money trading, rather than the chaos of the illicit black markets,” continued Schneider.
Additional details concerning transition from the EverQuest II Station Exchange to the Live Gamer Exchange, which is expected to be complete by March 31, 2008, will be provided directly to the EverQuest II community. More information can also be found at www.stationexchange.com/livegamer or at www.livegamer.com.
Founded in February 2007, Live Gamer protects publishers and developers from the distorting impact of illicit trading on their intellectual property and provides a safe alternative for consumers around the world who spend millions of hours in-world every month. As the industry’s premier operator of a publisher-supported marketplace for real money trading of virtual items, Live Gamer is currently pursuing an aggressive integration path to bring both hardcore and casual massively multiplayer online games (MMOGs) and virtual worlds onto its platform.
About Live Gamer
Live Gamer is the leading provider for publisher-supported virtual item trading. Live Gamer’s Wall Street-developed platform combined with Sony Online Entertainment’s Station Exchange technology is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles or via the Web, facilitating a safe and fair online environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures. (www.livegamer.com)
Media Contacts:
Corie Pierce
SutherlandGold Group
318-402-3654
Courtney Simmons
Sony Online Entertainment
760-505-7879
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Live Gamer Exchange™ – Station Exchange® Transition FAQ
What is Live Gamer, Inc.?
Live Gamer is the leading provider for publisher-supported virtual item trading. Live Gamer legitimizes the rampant illegitimacy of the current trading of virtual goods caused by gold farming, predators, hackers and other fraudulent activities. Working in tandem with publishers and content owners, Live Gamer allows all the participants in the virtual economy to benefit from secure, transparent and convenient transactions, while facilitating a safe and authenticated experience for millions of consumers around the world.
What is the Live Gamer Exchange?
Live Gamer Exchange is a secure, web based secondary marketplace for the trading of virtual items. Live Gamer Exchange will be the official secure marketplace for EverQuest® II players.
Will EQII players be the first players on the Live Gamer Exchange? When will other titles and gamer communities start using it?
EQII players are scheduled to begin using it on or around March 31, 2008. Additional gaming communities will begin using it as more titles are announced. Stay tuned.
What will be the differences between Station Exchange and the Live Gamer Exchange?
The new Live Gamer Exchange service has been designed with the current Station Exchange service in mind. The look and feel of the new service will greatly resemble the service that EQII players have become familiar with and deliver the same security and trust players have come to rely on, but with no listing fees!
What does the transition mean to my Station Exchange account?
Once the Live Gamer Exchange goes live, your current Station Exchange account will no longer exist, and you will need to register for a Live Gamer account. Live Gamer highly values the privacy of your personal information, and the legitimacy of the platform’s marketplace. This registration step will help protect your privacy and prevent fraudulent use of Station Exchange accounts. We apologize for any inconvenience this may cause but we feel this step is necessary for your protection.
How do you register for a Live Gamer Account?
A fast and simple registration process is scheduled to be available beginning March 1st. Stay tuned for more information!
Will there be any differences in fees and charges between the Station Exchange and the Live Gamer Exchange?
Unlike with the Station Exchange, the Live Gamer Exchange does not charge listing fees. Instead, Live Gamer charges a flat rate of $0.99 for items settled under $10 and 10% for items settled above $10. This means that you will only be charged when your listings actually settles, keeping you from paying fees on listings that never sell.
Do I need to have a Station account and a Live Gamer account?
Yes, you will need to have a Station account and a Live Gamer account, in addition to an active EverQuest II subscription in good standing.
Will Live Gamer get my account information and credit card numbers from SOE?
No. Live Gamer and SOE both highly value the privacy of your personal information and the integrity of the platform economy. To maintain that security, you will need to register separately with Live Gamer and provide your personal information.
What does the transition mean to my Station Exchange auctions that I have posted or am bidding on?
Your current auctions will be safe. The Station Exchange service is scheduled to wind down and close by March 27, 2008. Further information regarding possible modifications to the service and information on the transition process to the Live Gamer Exchange service will be released as details become available on or before March 1st.
Will I be able to buy and sell the right to use coin, items and characters from other SOE games?
Currently, the Live Gamer Exchange service will only be available with the two EverQuest II servers currently enabled with Station Exchange (Vox and The Bazaar), although additional SOE titles may be available in the future. This service will not be available on any other EQII servers.
Will I be able to buy and sell the right to use coin, items or characters from other non-SOE games?
If you access the secondary marketplace in EverQuest II through the Live Gamer Exchange you will only be able to sell items from the EverQuest II servers currently enabled with Station Exchange (Vox and The Bazaar). However, in the future, Live Gamer will be operating the secondary marketplace for many other publishers and you will be able to access the marketplace for those particular games and buy and sell the right to use items. Live Gamer is not a part of SOE, and as such your participation will not be limited to SOE games when you access the marketplace through the Live Gamer Platform.
What about the upcoming games SOE has announced – will Live Gamer be providing the secure marketplace for those games as well?
Currently, Live Gamer will only be providing the secure marketplace for EverQuest II. However, additional SOE titles may be made available in the future.
What is the relationship between SOE and Live Gamer?
Live Gamer is incorporating SOE’s battle-tested and proven Station Exchange technology and incorporated it into Live Gamer’s proprietary Wall Street-developed technology to create the Live Gamer Exchange – the industry’s only secure, proven and legitimate third-party platform.. Both companies are committed to combating gold farming and supporting a legitimate RMT marketplace for the industry. Live Gamer is working closely with SOE and other video game publishers to reach those goals. The announcement that the Live Gamer Exchange will be enabled with EverQuest II is a step in the direction Live Gamer is taking to move the entire industry closer to a publisher-supported, independent, legitimate and secure secondary marketplace for trading of the right to use virtual items
What happens to my Station wallet?
Your current Station wallet will become inactive, and you will need to register your credit card information again with Live Gamer.
Will the quality of customer support drop during the transition period?
Not at all! Live Gamer and SOE will be working together with the goal of providing a seamless transition from Station Exchange to the Live Gamer Exchange, which includes the customer support. Live Gamer Customer Support specifically handles Live Gamer account, billing and client issues. Live Gamer has invested heavily in Customer Support, with a vastly experienced team of professionals with a strong focus on the customer experience. Live Gamer will provide “A” level support to all SOE customers using the Live Gamer Exchange service. In-game EverQuest II customer service issues will continue to be handled by the SOE EverQuest II customer service team. Live Gamer’s #1 goal is to preserve the integrity of the customer experience and to not expose customers to hand-off frustration or confusion.
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Live Gamer Selected by AlwaysOn as OnMedia Top 100 Winner
Recognized for game-changing strategies in advertising, marketing, and promotion
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NEW YORK, Jan. 23 /PRNewswire/ -- Live Gamer, the leading provider of legitimate, secure marketplaces for player-to-player trading of virtual items, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Live Gamer was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
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Live Gamer and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
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Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."
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"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."
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The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.
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Live Gamer's mission is to provide a legitimate and secure virtual economy marketplace. From partnering with publishers and operators of MMO and Virtual World's to earn their support, to implementing world-class security practices, Live Gamer is revolutionizing the way millions of people trade virtual goods for real money online. With a Wall Street-developed trading platform and strategic publisher partnerships, Live Gamer separates itself from any competitors or past efforts in real money trading of virtual assets. For the first time, publishers and operators have a trustworthy, one-stop-shop provider to collaborate with and provide trading that is both safe and fair for their users.
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A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/
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"Live Gamer's goal is to deliver the safest and most effective platform for trading in virtual economies in a way that benefits gamers and publishers. Game-changing strategies in technology, design and trade are what drive the company, and it's an honor to be recognized by OnMedia," said Andrew Schneider, President and Co-founder of Live Gamer.
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About Live Gamer
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Live Gamer is the leading provider for publisher-supported virtual item trading. Live Gamer's Wall Street-developed platform is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles, facilitating a safe and fair online environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures. (http://www.livegamer.com)
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About AlwaysOn
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AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.
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Live Gamer Inc™ Partners with Funcom GMBH, Sony Online Entertainment, 10TACLE STUDIOS, Acclaim, GoPets LTD, and Ping0 Interactive Limited to Launch Publisher-Supported Marketplace for Secure Virtual Trading |
$24 Million Investment by Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures
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NEW YORK CITY, DECEMBER 17, 2007 – Live Gamer Inc™ (www.livegamer.com) today announced its introduction as the premier provider of a publisher-supported, secure platform for real money trading of virtual property. Live Gamer is partnering with top massively multiplayer online game (MMOG) publishers and virtual world operators worldwide, including Funcom GMBH, Sony Online Entertainment, 10TACLE STUDIOS, Acclaim, GoPets LTD, and Ping0 Interactive Limited. The company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures.
Formalizing and Legitimizing the Existing Virtual Economy
Virtual trading today represents an estimated $1.8 billion in real money exchanged annually among MMOG players and virtual world inhabitants who buy and sell rights to use in-game goods, services, and characters . To date, such transactions have usually meant braving an unstructured, unsanctioned marketplace in which players lack protection from unethical traders, and do business in violation of the publisher's terms of service. By introducing a fully transparent, secure, publisher-sanctioned marketplace, Live Gamer helps protect content creators from the distorting impact of illicit trading on their intellectual property and provides a safe alternative for consumers around the world who spend millions of hours in-world every month.
"Virtual item trading is already transforming the way people experience MMOGs and virtual worlds, but in its traditional underground context, the impact could be as easily negative as positive for a given player or world. An economy this large clearly needs a legitimate trading infrastructure that serves the needs of each of its millions of participants," said co-founder and president, Andrew Schneider. "Live Gamer has developed a platform with all the integrity, security, and professionalism of any real-world marketplace, and we're working hand-in-hand with publishers to ensure a positive experience for every player."
Ensuring a Positive Game Play Experience
Unsanctioned trading has had an increasingly negative impact on many participants' and bystanders' game-playing experience. Live Gamer provides a toolset for publishers to preserve the integrity of the in-game economy and offer a legitimate alternative to "gold farming," in which players or organizations aggressively gather items of value within a game for solely commercial purposes, often through sweatshops of underpaid workers and/or automated methods that distort the in-world experience for other players. Live Gamer is the first provider to work with publishers to enable real money trading within their Terms of Service and End User License Agreements.
Said Trond A. Aas, CEO of Funcom, "Virtual trading has the potential to open an entirely new dimension for the player experience in some games, but it has also caused endless grief through the actions of gold farmers and fraud artists, as well as the generally poor quality of service to participants. Live Gamer makes it possible for publishers to satisfy players' growing demand for this type of activity in selected future games by providing a legitimate and balanced outlet that protects their experiences. We really look forward to offering this opportunity to players in our upcoming casual MMOG."
Game and Finance Industry Veterans
Live Gamer was co-founded by Mitch Davis and Andrew Schneider. Davis, the company's chairman, revolutionized the video game industry by pioneering in-game advertising with Massive Incorporated, which was subsequently acquired by Microsoft. He is also founder, chairman, and CEO of Brash Entertainment, a video game publisher focused on licensed IP. Schneider, Live Gamer's president, has been a digital entertainment industry leader and catalyst for emerging business opportunities at the cross-roads of entertainment and technology for over 14 years. He has held executive management positions at Sony Pictures Digital, NBC and Wind-up Records. Other company executives are gaming and Wall Street veterans, providing a mix of talent that combines Wall Street's best practices with in-depth knowledge of the gaming community.
On behalf of the board of directors, Mitch Davis said, "Even in illicit form, the virtual trading economy has proven that vast demand exists; now Live Gamer will allow this thriving marketplace to reach its full potential. We're confident in the Live Gamer team and its ability to execute successfully, together with the industry's leading publishers, to create a safe and easy option for real money trading."
About Live Gamer
Live Gamer is the leading provider for publisher-supported virtual item trading. Live Gamer's Wall Street-developed platform is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles, facilitating a safe and fair online environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures. (www.livegamer.com)
CONTACT
Corie Pierce
318-402-3654
Amy Janzen
917-209-6819
1 New York Times. June 17, 2007. “The Life of the Chinese Gold Farmer.” Julian Dibbell
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