Game Developers Conference®
March 10, 2010
Moscone Center | San Francisco, CA

10:00am - 5:15pm | North Hall Room 123

VCON is a 1-day exploration into how Games-as-a-Service
and Virtual Items have changed the playbook forever.

The event is FREE with the purchase of your GDC ticket.
For more information about GDC please visit www.gdconf.com

  • 10:00 – 10:05

    Opening Remarks

    Mitch Davis | CEO | Live Gamer

  • 10:05 - 10:30

    Keynote

    David Perry | CEO | Gaikai.com

  • 10:30 - 11:15

    Nanu Nanu!: How to bring social functionality into traditional game design…and actually make it work

    David Cole | President | DFC Intelligence (Moderator)
    Amy Jo Kim | CEO | Shufflebrain
    Kai Huang | Founder | Guitar Hero
    Dennis Fong | CEO | Raptr
    Dan Fiden | GM, San Francisco Studio | Playfish
    Mike Verdu | SVP, Games | Zynga

  • 11:15 - 12:00

    The Virtual Fed: Unleash Your Inner Bernanke with (Little-Known) Virtual Item & Currency Strategies

    Eric Goldberg | Managing Director | Crossover Technologies
    M. Lee Clancy Jr. | SVP Product Management and
    GM of Direct Revenue | IMVU
    Patrick Chung | Managing Director | SK Telecom Ventures
    Daniel James | CEO | Three Rings

  • 12:00 - 12:30

    The New ARPPU Playbook
    What Safeway Can Teach Us: Applying Retail Strategies to Item Merchandizing

    William Grosso | CTO & SVP Product | Live Gamer

  • 12:30 - 1:30

    Lunch

  • 1:30 - 2:00

    Keynote

    John Smedley | President | Sony Online Entertainment

  • 2:00 - 2:30

    The New ARPPU Playbook, Cont't.
    Dev-onomics: Economics 101 for Game Designers

    William Grooso | CTO & SVP Product | Live Gamer (Moderator)
    Vili Lehdonvirta | Researcher | Helsinki Institute for Information Technology
    Ed Castronova | Associate Professor of Telecommunications | Indiana University Bloomington
    Eyjolfur Guomundsson | Economist | CCP Games

  • 2:30 - 3:15

    The Well-Rounded Roundtable - A conversation on the shifting game industry from different sides of the coin

    Tim Chang | Principal | Norwest Venture Partners (Moderator) Min Kim | VP Marketing | Nexon
    Jordan Weissman | Founder | Smith & Tinker
    Niranjan Nagar | Chief of Game Operations | Outspark

  • 3:15 - 3:40

    Presentation by:

    David Cole | President | DFC Intelligence
    Jeremy Miller | Senior Analyst | DFC Intelligence

  • 3:40-4:25

    The New Industry Playbook
    "Its not Fair!", said the T-Rex: How Monetizing Games-as-a-Service will Save you from Extinction

    Atul Bagga | VP Equity Research | ThinkEquity (Moderator) Brandon Beck | CEO | Riot Games
    Howard Marks | CEO | Acclaim
    Susan Wu | CEO | Ohai
    John Cahill | CEO | Meez

  • 4:25 - 5:00

    Keynote

    Nanea Reeves | SVP & COO Global Online | EA

  • 5:05 - 5:15

    Closing Remarks