Live Gamer provides a legitimate marketplace that brings a high level of security, integrity, and transparency to the fast-growing virtual trading economy.

The Virtual Trading Phenomenon
Virtual trading makes it possible for massively multiplayer online game (MMOG) players and virtual world inhabitants to personalize, extend, and enhance their gameplay experience by trading in-game goods, currency, and even characters. Traditionally, though, such transactions have meant braving an unstructured, illegitimate marketplace in which:

• Players lack protection from predatory, unethical, and fraudulent players and organizations
• Transactions take place in violation of publishers´ Terms of Use agreements, placing the customer´s entire MMOG experience at risk
• The black market primarily benefits "gold farmers," who distort in-game dynamics to the detriment of all players
• Trading takes place entirely outside the game experience and quality of service is generally poor

Even within such an inefficient market, virtual trading now amounts to an estimated $1.8 billion each year¹. An economy this large demands a legitimate trading infrastructure that better serves the needs of business owners, publishers, and consumers.

¹ New York Times. June 17, 2007. “The Life of the Chinese Gold Farmer.” Julian Dibbell

Live Gamer: A Better In-Game Marketplace
As the leading publisher-supported secondary trading market for virtual goods, Live Gamer is founded on the premise that legitimate trading protects players and reduces illicit activity. Fully transparent and easily accessible, the Live Gamer marketplace:

• Protects players by making it possible to participate in virtual trading without taking chances with black market predators, hackers, or gold farmers or violating Terms of Use agreements
• Helps publishers preserve the integrity of their games by providing a controlled, sanctioned alternative to the current illicit marketplace

Committed to Safety, Quality, and Professionalism
Led by uniquely experienced management from the entertainment and financial services industries, Live Gamer has the expertise, resources, and partners to offer publishers, developers and consumers a virtual trading market with a high level of integrity, security, confidence, and professionalism. We also understand the importance of fairness and quality game play for every player. And to ensure positive experiences for every participant in the Live Gamer marketplace, we provide round-the-clock customer support for all virtual item trading-related issues. Sophisticated global financial services-based techniques are used to monitor and safeguard against gold farming, fraud, and other illegal, illicit, and suspicious activity. Behind the scenes, we´re constantly at work to maintain and improve our trading platform to provide the best possible user experience for our customers. Virtual trading is already transforming the way we play games. Now Live Gamer is transforming virtual trading-with a marketplace where everyone wins.


Q: What does Live Gamer do?

A: Live Gamer is the leading provider for publisher-supported virtual item trading. Working in tandem with publishers, Live Gamer legitimizes the current state of virtual goods trading, characterized by gold farming, predators, hackers and other fraudulent activities.


Q: How is the Live Gamer team uniquely qualified?

A: As veterans from gaming, Wall Street and entertainment industries, the Live Gamer team provides a mix of talent that combines Wall Street’s best practices with in-depth knowledge of the gaming community.


Q: How has RMT evolved over the last few years?

A: RMT has become increasingly mainstream and grown into a $1.8 billion business (NYT), despite the fact that the market was unsanctioned and unregulated.


Q: How are you going to combat gold farming operations?

A: By creating a transparent, secure, publisher-sanctioned marketplace we will make trading more liquid and provide an efficient alternative to gold farming.


Q: How do you respond to the group of gamers who believe RMT negatively impacts the gaming experience?

A: Whether or not Live Gamer exists, a massive amount of people are engaged in virtual item trading. Live Gamer offers the option of a safe, secure and fair environment that’s sanctioned by the game’s publisher. By moving this activity away from the black market, we hope that many of the negative symptoms of the black market will also be minimized such as abuse of the in-game mail system to deliver gold spam.