Leading North American Online Games Publisher Selects the Live Gamer™ Exchange as Solution for Player-to-Player Trading

NHN USA, Inc., the North American subsidiary of Korea's leading Internet company, has chosen Live Gamer (www.livegamer.com), developer of the world's first publisher-supported marketplace for player-to-player exchange of virtual goods, to facilitate virtual trading in a secondary marketplace for NHN USA's online game properties at www.ijji.com.

The collaboration between NHN USA and Live Gamer marks the first time a player-to-player trading platform has been integrated tightly with a game's creative design and primary market. This dual-pronged integration of the Live Gamer Exchange will deliver an unprecedented, seamless and balanced experience along with innovative gamer capability.

"The new player-to-player marketplace will benefit ijji.com members by placing trading fully into their hands, providing a new and exciting game experience," said Philip Yun, CEO, NHN USA, Inc. "Live Gamer has industry leading technology and expertise, as well as the long-lead collaboration the company offered. We worked together in the early stages to plan a player-to-player marketplace that is designed into the game from the ground up, making this the first time that the Live Gamer Exchange has been organically woven into game design." The Live Gamer Exchange (http://exchange.livegamer.com) is the world's leading player-to-player marketplace for the exchange of virtual items within online games. Because it is sanctioned by game publishers and within their terms of service / end-user license agreements, the Live Gamer Exchange offers users a safe and secure solution for the buying and selling of virtual items for real-world money. "NHN USA will be providing ijji.com players a safe and secure integrated solution that weaves social experiences and commerce together," said Andrew Schneider, president and co-founder, Live Gamer. "When we design a player-to-player marketplace that works hand-in-hand with the publisher's primary marketplace and game dynamics, everyone benefits. From the start, we worked in partnership with NHN USA to create an itemization strategy that would provide seamless game balance and play dynamics, which are vital factors for marketplace success."

Consumer demand has created a $2 billion virtual goods economy that previously was channeled primarily toward black and grey market operators, outside of game publishers' control or consent. This often resulted in a poor experience for both players and publishers. The unique marketplace planned by NHN USA and Live Gamer will return control to both the developer and the player, mutually benefitting both.

The companies were able to create deeper integration by implementing a longer development window. The approach was more holistic than any previous marketplace Live Gamer has created. Both companies wanted the NHN USA secondary marketplace to set an example as the crown jewel of player to player trading systems - proving it is possible to enhance the player experience, increase retention and drive revenue all at once.

The new marketplace is scheduled to go live on NHN USA communities in late spring.

About NHN USA

Headquartered in Irvine, Calif., NHN USA, Inc. (www.nhnusainc.com) is the North American subsidiary of Korea's leading Internet company NHN (KOSDAQ: 035420). Founded in 2006, NHN USA has quickly emerged as a premier online entertainment publisher. The company's game portal ijji.com (www.ijji.com), which boasts seven million unique registered gamers, hosts a diverse suite of free-to-play online games, each with an optional micro-currency model that enables players to enhance their gaming experiences by purchasing in-game items. ijji.com's extensive game portfolio includes GUNZ The Duel®, SOLDIER FRONT™, GUNBOUND® Revolution, DRIFT CITY™, LUMINARY Rise of the GoonZu™, Rohan: Blood Feud, and Lunia, and will soon include the highly-anticipated Unreal Engine 3-based massively multiplayer online first-person shooting (MMOFPS) game Huxley.

About Live Gamer

Live Gamer is the global leader of total commerce solutions for micro-transaction-based businesses. Spanning online games, virtual worlds, and social networks, Live Gamer provides an advanced offering that goes beyond monetization to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, primary and secondary market management, fraud and security solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including Acclaim, Funcom, NHN USA, Quepasa, MEG Toys and Sony Online Entertainment, supporting over 65 million users in 23 countries.

Founded in 2007, the company is backed by $26 million in venture funding from Charles River Ventures, FirstMark Capital, Kodiak Venture Partners, Rustic Canyon Partners, Triple Point Capital and Venrock. Live Gamer is headquartered in New York with offices in Los Angeles and Palo Alto, CA and Seoul, Korea. For more information, visit www.livegamer.com or connect with us on Twitter (@livegamer), Facebook or MySpace.