InstantAction.com Partners with Live Gamer, Inc. to Power Secure Real Money Marketplace
Exclusive Partnership with InstantAction.com, a new platform developed by GarageGames and IAC, Gives A New Category of Gamers Worldwide Access to the Live Gamer Exchange™ Service.
InstantAction, the web-based gaming platform launching in 2008 and Live Gamer, the premier provider of the publisher-supported, secure platform for real money trading of virtual property, today announced an exclusive partnership to bring commerce to the live action gaming community. Terms of the partnership were not disclosed.
The Live Gamer Exchange will provide real money trading (RMT) capabilities to the InstantAction.com platform, GarageGames and IAC's (NASDAQ: IACI) recently announced initiative to deliver web-based video games to a global audience of core gamers.
“InstantAction.com is committed to bringing the highest quality graphics and innovative game play to the web browser for gamers around the world,” said Josh Williams, CEO of GarageGames and InstantAction. “Adding the Live Gamer Exchange to our platform gives our gamers a fun, secure and fully sanctioned environment to safely trade virtual items accumulated in our games.”
Live Gamer’s introduction of a fully legitimate real money trading platform has brought virtual item trading into the mainstream. Traditionally associated with massively multiplayer online games (MMOG), real money trading represents an estimated $1.8 billion in real money exchanged annually among MMOG players and virtual world inhabitants who buy and sell the rights to in-game goods, services, and even characters. Now major media companies and entertainment brands are embracing Live Gamer as a new way for their customers to extend and enhance their game play experience.
“IAC has a compelling legacy of success in pioneering new transactional interactive businesses and is blazing the trail once again in the online games category with InstantAction.com” said Live Gamer co-founder and President, Andrew Schneider. “Live Gamer is proud to partner with InstantAction.com to ensure that its players have access to a safe and secure marketplace for real money trading on the interactive gaming network.”
Live Gamer Exchange will be available at InstantAction.com in 2008.
About Live Gamer
Live Gamer is the global leader of total commerce solutions for micro-transaction-based businesses. Spanning online games, virtual worlds, and social networks, Live Gamer provides an advanced offering that goes beyond monetization to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, primary and secondary market management, fraud and security solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including Acclaim, Funcom, NHN USA, Quepasa, MEG Toys and Sony Online Entertainment, supporting over 65 million users in 23 countries.
Founded in 2007, the company is backed by $26 million in venture funding from Charles River Ventures, FirstMark Capital, Kodiak Venture Partners, Rustic Canyon Partners, Triple Point Capital and Venrock. Live Gamer is headquartered in New York with offices in Los Angeles and Palo Alto, CA and Seoul, Korea. For more information, visit www.livegamer.com or connect with us on Twitter, Facebook or MySpace.
About InstantAction
InstantAction brings 3D multiplayer console-quality games to the web browser through its unique platform. It combines high-end visuals and rapid game play with social gaming, allowing players to form parties and easily move from one game to the next. InstantAction is now live and accepting registrations for early access to its private beta. The site will launch to the public in March 2008. Its initial portfolio of original games range from high-profile studios to newly discovered game development talent. InstantAction was created by GarageGames, an operating business of IAC (NASDAQ: IACI). InstantAction is located in Eugene, OR, and on the web at http://www.instantaction.com.
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