Live Gamer, the world's first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that 20-year ad industry veteran Bob Lonigro has joined the company as EVP of Media Sales. Mr. Lonigro will help Live Gamer lead sales across its new advertising business unit, Live Gamer Media, for both the adElements video engagement platform and gamerDNA Media advertising network.

Mr. Lonigro most recently served as vice president of media sales at NeoEdge Networks, where he was responsible for leading advertising sales efforts and formed a new casual games business model for the company. Prior to NeoEdge, he held senior sales executive positions with Electronic Arts’ Pogo.com, Future Media, IAC and GeoCities.com, where he was instrumental in the company’s $4.6b acquisition by Yahoo! in 1999.

Additionally, Lonigro has extensive experience in media planning, including a senior position at Ogilvy & Mather, where he oversaw 12 Kraft Foods brands and planned and implemented over $160 million in annual media spending. He has also served as the General Manager of Advertising Sales at Future Media, and as Senior Director of National Advertising Sales at Electronic Arts where he led the industry’s first video game deals and led the charge in online casual games advertising.

“Bob Lonigro has a rare combination of deep advertising experience and thorough knowledge of the games space,” said Andrew Schneider, president and co-founder of Live Gamer. “It’s an honor to have a veteran of his caliber join the Live Gamer Media team to help us grow this exciting new side of our business. He’ll be instrumental in working with publishers and advertisers alike.”

“Live Gamer has become a true leader in games monetization, and has filled the gap with its addition of the Live Gamer Media advertising unit,” said Bob Lonigro, EVP of Media Sales for Live Gamer Media, “I’m very much looking forward to helping Live Gamer reach more customers, and help advertisers and games publishers fulfill all of their online monetization needs.”

About LiveGamer

Live Gamer is the world’s first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 48 million users. Live Gamer’s technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, Electronic Arts, Take 2, Sony Online, Namco Networks, REAL Networks and THQ. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit www.livegamer.com.