Live Gamer to Power Monetization for 2K'S Sid Meier's Civilization® World for Facebook

E-Commerce Platform Leader Powers 2K's First Social Games Endeavor

Live Gamer (www.livegamer.com), the trusted total revenue solution for the interactive entertainment industry, today announced that it has been selected by 2K to power its first foray into Facebook social games with its highly anticipated title Sid Meier's Civilization® World. Sid Meier's Civilization is recognized as one of the greatest strategy franchises of all-time, with more than 10 million units sold worldwide and unprecedented critical acclaim from fans and the media alike.

2K has integrated the Live Gamer Elements platform, for access to the only end-to-end virtual goods and economy management service available. This complete monetization engine includes earned and bought currency e-wallet, virtual goods catalog management and merchandising, item storefronts, deep analytics, integration with Facebook Credits for payments and much more.

"Civilization is one of the most successful and beloved game franchises in history, made by one of the most acclaimed game designers ever," said Andrew Schneider, President and Co-Founder, Live Gamer. "It's an honor to be a part of 2K's first endeavor into the social games world with their debut Facebook application, Civilization World."

To learn more about Live Gamer's total monetization solutions, visit http://livegamer.com/products/.

2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

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About LiveGamer

Live Gamer (www.livegamer.com) provides a complete monetization solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer's advanced offerings go beyond billing to drive core business metrics, optimize new transaction-based revenue streams, as well as drive end-user engagement. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer's technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Electronic Arts, Namco Networks, REAL Networks and THQ, supporting over 90 million users in 23 countries.