Rika Nakazawa Joins Live Gamer as Senior Director of Strategic Accounts

Live Gamer Continues to Grow Company with Industry All Stars and Visionaries

Live Gamer (www.livegamer.com), the premiere total commerce solution for interactive entertainment, today announced the appointment of Rika Nakazawa as Senior Director, Strategic Accounts. With 14 years of international professional experience, Rika brings global expertise in the converging entertainment, content development and technology industries to Live Gamer’s growing roster of all-star players in the microtransaction industry.

At Live Gamer, she will leverage her creative leadership, technical versatility, evangelism skills and strategic insight to expose new solutions, secure broader opportunities and forge key account management best practices. She joins Live gamer from NVIDIA, where she owned strategic relationships with top tier game publishers, driving the adoption of new features and media technologies into best selling titles.

"Rika is in an incredibly versatile addition to our team with her combination of deep technical knowledge, strategic insight, connections and creativity," said Andrew Schneider, President and Co-Founder of Live Gamer. "It’s an honor to welcome her to our team.”

"It’s thrilling to join a company that’s growing so quickly — Live Gamer is well positioned to lead this fast-growing industry," said Nakazawa. “I’m pleased to be a part of the Live Gamer family, which is highly regarded by their peers and well-trusted throughout the industry.”

Prior to NVIDIA, Rika applied her passion for content technology together with her multilingualism to execute global initiatives within the strategic marketing group at Accenture, specializing in global market development strategy for Accenture's Communications, High Tech and Media & Entertainment clients. Previous to Accenture, Rika cultivated her skills and business insight through strategic alliance marketing and marketing consulting with Sony Online and chinadotcom (now CDC Corp.). She attended Princeton University and UCLA.

About Live Gamer

Live Gamer provides a total commerce solution for global micro-transaction-based businesses. Spanning online games, digital entertainment, and social networks, Live Gamer provides an advanced offering that goes beyond billing to drive core business metrics and optimize new transaction-based revenue streams. Combining its micro-transaction platform, catalog management, storefronts, merchandising and anti-fraud solutions, scalable publisher support and international payment gateways, Live Gamer’s technology has been adopted by leading publishers in gaming, social and entertainment including CCR, Acclaim, Funcom, NHN USA, Quepasa, Hangout Industries and Sony Online Entertainment, supporting over 80M users in 23 countries. For more information, visit www.livegamer.com or connect with us on Twitter (@livegamer), Facebook or MySpace.