MARCH 5, 2008 - Live Gamer, the premier provider of a publisher-supported, secure platform for real money trading of virtual property, today announced the addition of seasoned gaming and financial industry executives to its management team.

"We couldn't be more pleased with the leadership team we've assembled for Live Gamer, which includes outstanding executives from across the gaming, financial and digital entertainment industries. Together, our individual strengths and complementary expertise will help our company pave the way for secure, legitimate RMT," said Andrew Schneider, co-founder and president of Live Gamer.

Live Gamers' all-star management team provides a unique mix of talent that combines entertainment and financial services industry expertise with in-depth knowledge of the gaming community. Live Gamer was founded by Mitch Davis, founder of Massive Incorporated and Brash Entertainment, and Andrew Schneider, who has held executive management positions at Sony Pictures Digital, NBC and Wind-up Records. Additional executives joining the team are:

Neal Black-Vice President, Legal & Corporate Affairs, General Counsel
Neal Black has represented clients in the software technology and video game industry space for nearly 10 years. As Vice President and General Counsel of Square Enix, creators of the Final Fantasy franchise, he managed the legal affairs of the company's U.S. operations, including its subsidiary UIEvolution, a leading developer of software technology for cross-platform distribution of applications, data, and entertainment. He has also worked as an attorney for Wilson Sonsini Goodrich & Rosati, and as a litigator with the law firm of Perkins Coie.

Christopher Donahue-Senior Vice President, Marketing & Business Development
Christopher Donahue is a longtime pioneer and innovator in online gaming, with a career dating to the first graphical role playing games and early online game service initiatives, which he helped deliver while at Sierra Online and the ImagiNation Network. He joins Live Gamer after six years as Group Manager of the Windows Graphics & Gaming Technologies group at Microsoft, where he led business development, marketing, and publisher integration efforts around DirectX and the Games for Windows initiative. Previous positions include leading developer relations efforts at NVIDIA Corporation and at ATI.

Sean Flynn-Advisory Board Member
Sean Flynn is a 20-year veteran of building secure and scalable technology platforms. As founding CTO for Live Gamer, Sean helped design the Live Gamer Exchange and service. He will move to an advisory board role and continue as a key part member of the Live Gamer strategy team. Most recently at Massive Incorporated, he oversaw the mobile game ad serving strategy and platform. Previously, he founded and led several successful consultancy practices focused on network, desktop, and database technologies in the financial and information industries with a client roster including Microsoft, Merrill Lynch, Goldman Sachs, Moody's Investors Services, Time/Warner, Toyota, Thomson Publishing, and many others.

Josh Kramer-Chief Technology Officer
Josh Kramer joins Live Gamer from Oberon Media, where he led the deployment and operation of a highly available and secure white-label e-commerce and community web platform providing online and downloadable games to consumers around the world on behalf of major brands including MSN, Comcast, Verizon, Pogo, France Telecom, and MySpace. Previously, Josh held several management positions in the enterprise software and telecommunications industries working with enterprise software vendors Microsoft, Siebel, SAP, Lotus, and others to enable their software for use on wireless data devices, as well as deploying middleware into all major wireless carriers in the US and Canada for supporting financial services application and enterprise software on mobile devices.

Yohei Ishii-Vice President, Business Development
Yohei Ishii leverages deep analytical and frontline game industry experience as a member of the business development team for Live Gamer. Most recently, as head of business development for Square Enix, Inc., publisher of the highly successful Final Fantasy and Kingdom Hearts franchises, he oversaw all new business initiatives including online, console, and mobile. He has also worked as an equity research analyst covering the video game sector for Mizuho Securities.

Monika Madrid-Senior Director, Business Development
Monika Madrid comes to Live Gamer after running strategic sales and licensing for Ubisoft for seven years. While at Ubisoft, she led company- and industry-wide initiatives in product placement and downloadable games and worked with titles including Assassin's Creed, Splinter Cell, Ghost Recon, Rainbow Six, Myst, and the Petz line of games. Previously, Madrid held PR, marketing, and business development roles with video game editorial leader IGN (then Snowball.com) and PR agency Access Communications. Monika started her career in gaming as a member of the PR team at Silicon Graphics, which created the MIPS processor for the Nintendo 64.

George Scotto-Senior Director, Customer Support
George Scotto is a pioneer of customer service and quality assurance for the online gaming industry. During nine years at Sony Online Entertainment (SOE), he had worldwide operational responsibility for all support and testing activities for EverQuest, one of the original Massively Multiplayer Online Role Playing Games (MMORPG), as well as titles including EverQuest II, EQOA, PlanetSide, the Matrix Online, and Star Wars Galaxies.

Craig Telfer-Vice President, Publisher Operations
Craig Telfer is one of the video game industry's foremost authorities on the inner workings of game services integration. While running publisher integrations with Massive Incorporated, he worked closely with game engineering teams in the US, Europe, and Asia to lead more than 100 game integrations. His expertise ensures publisher account management continuity and successful integration plan execution for Live Gamer.

About Live Gamer
Live Gamer is the leading provider for publisher-supported virtual item trading. The Live Gamer Exchange is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles, facilitating a safe and fair environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures. (www.livegamer.com)