NEW YORK, Jan. 23 /PRNewswire/ - Live Gamer, the leading provider of legitimate, secure marketplaces for player-to-player trading of virtual items, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Live Gamer was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Live Gamer and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."

"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."

The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.

Live Gamer's mission is to provide a legitimate and secure virtual economy marketplace. From partnering with publishers and operators of MMO and Virtual World's to earn their support, to implementing world-class security practices, Live Gamer is revolutionizing the way millions of people trade virtual goods for real money online. With a Wall Street-developed trading platform and strategic publisher partnerships, Live Gamer separates itself from any competitors or past efforts in real money trading of virtual assets. For the first time, publishers and operators have a trustworthy, one-stop-shop provider to collaborate with and provide trading that is both safe and fair for their users.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/

"Live Gamer's goal is to deliver the safest and most effective platform for trading in virtual economies in a way that benefits gamers and publishers. Game-changing strategies in technology, design and trade are what drive the company, and it's an honor to be recognized by OnMedia," said Andrew Schneider, President and Co-founder of Live Gamer.

About Live Gamer

Live Gamer is the leading provider for publisher-supported virtual item trading. Live Gamer's Wall Street-developed platform is trusted by top publishers worldwide and offers a turnkey solution for MMOG and virtual world operators to provide legitimate real money trading of virtual assets within their titles, facilitating a safe and fair online environment for all participants. Based in New York, NY, the company was founded by industry veterans and backed with $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and Pequot Ventures. (http://www.livegamer.com)

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.